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How to Push for Painful Reform? Lessons from Fonterra
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2013-11-01

In light of recent issues around milk powder products in the Chinese market, Jiang Xiaofeng, Executive Director at North Head, shared his views in an interview with CHINASOE magazine, about the challenges of New Zealand dairy giant, Fonterra. Jiang compares Fonterra’s successful government relations activities (leveraging the New Zealand government’s resources to restore the company’s credibility) to actions Chinese enterprises should take in similar situations.

To read the full article, please view CHINASOE – How to Push for Painful Reform? Lessons from Fonterra here: